Ben Beck, director of BeckDev and son of the industry veteran Max Beck, said Coolangatta stood out as one of the Gold Coast’s gems
The development of the small Gold Coast enclave of Coolangatta is set to continue, with the Melbourne-based BeckDev lodging plans for a new apartment tower.
The $130 million Palais, named after the Jazzland Dance Palais that has stood on the 2,355 sqm site since the 1930s, will have 175 one, two and three-bedroom apartments, as well as resident facilities and a street-level plaza with retail space.
BDA Architecture has designed the plans for the development.
BeckDev was among six local and interstate buyers vying for the site at 31-35 McLean Street, which was purchased earlier this year.
Ben Beck, director of BeckDev and son of the industry veteran Max Beck, said Coolangatta stood out as one of the Gold Coast’s gems.
“Its riches lie in its natural amenity, world class surfing beaches and deep sense of community,” Beck said.
“We weren’t the only ones to recognise the enormous potential of the site – after all, you can’t get much more central than this in what is undoubtedly one of the Gold Coast’s most renowned beach locales.
“We want Palais to be a modern, sophisticated extension of the Coolangatta lifestyle and that’s what we have been working with our architects on.”
CBRE’s Director of Residential Projects, Nicholas Clydsdale, who will handle the marketing for Palais, said BeckDev had cornered a market simmering with demand for new apartment offerings in an area undergoing significant demand.
“Coolangatta is undergoing a real popularity focus at the moment, and I think that comes back to its retention of the laidback surf culture coupled with its unique north facing topography,” Clydsdale said.
“What many people don’t realise is that Coolangatta was the original beachside destination of the Gold Coast, even before Surfers Paradise, and we are seeing recognition of its truly unique offering.
“We’re particularly seeing that growing demand for new product, which has been in incredibly short supply on the southern Gold Coast until recently.”
Ben and Max Beck are renowned for delivering a foray of quality and landmark developments in Sydney and Melbourne, including one of Australia’s most important heritage building restorations in 333 Collins Street in Melbourne.
Article Source: www.urban.com.au
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